Strategist
turned copywriter
turned creative director

With a background in strategic planning I have a certain way of approaching creative work. And with a background in copywriting I have a certain way of approaching strategic work. Either way I believe we should always focus on creating effective work and not be constricted by what "we've always done" nor by the latest communication trend. We must know when to use data and research, and when to use gut feeling and heart. And when to just throw everything up in the air and take a leap of faith.

Ranked #1 Copywriter globally by The One Club for Creativity (2023)
Juror in Cannes Lions, Juror in Young Cannes Lions, Creative Circle and Danish Digital Award
External Examiner at the Danish School of Media & Journalism
Guest teacher at Danish Advertising course “Reklamelinjen”