Strategist turned creative
With a background in strategic planning I have a certain way of approaching creative work. And with a background in copywriting I have a certain way of approaching strategic work. Either way I believe we should always focus on creating effective work and not be constricted by what "we've always done" nor by the latest communication trend. We must know when to use data and research, and when to use gut feeling and heart. And when to just throw everything up in the air and take a leap of faith.
Contact
timfremmich [at] gmail.com
Experience:
NORD DDB COPENHAGEN
Creative Director (2022 - )
Partner (2023 - )
Board member (2023 - )
Associate Creative Director (2021 – 2022)
Senior Copywriter (2014 – 2021)
BATES Y&R
Copywriter (2013 – 2014)
Strategic Planner (2010 – 2013)
Education:
MSc. Management of Creative Business Processes –
Copenhagen Business School (2009)
Exchange Programme –
Università Bocconi (2007)
BSc. International Business Administration & Modern Languages –
Copenhagen Business School (2006)
OTHER:
Ranked #1 Copywriter globally by The One Club for Creativity (2023)
Juror in Cannes Lions, Juror in Young Cannes Lions, Creative Circle and Danish Digital Award
External Examiner at the Danish School of Media & Journalism
Guest teacher at Danish Advertising course “Reklamelinjen”
Client experience:
Food & Drinks
McDonald’s
Coors Light (US)
Aalborg Akvavit
Malteserkreuz (Germany)
Spirit of the Nordics (global)
Frisko (Walls)
Faxe Kondi (new business win)
Cocio (strategy)
TorvehallerneKBH (new business win)
Transportation
Volkswagen
Mercedes-Benz
MOOVE taxi (new business win)
Smart car
Movia (new business win)
LetsGo car sharing (new business win)
NGO / Non-Profit
The Danish Cancer Society (new business win x2)
ActionAid! Denmark (new business win)
Arts
Roskilde Festival
National Gallery of Denmark (new business win x2)
Electronics & Tech
Samsung
Elgiganten (retail)
Fashion
Adidas Gaming
Travel & Tourism
Skåne Djurpark (new business win)
VisitDenmark
Entertainment
HBO Max (Nordic + Europe)
YouTv (new business win)
Telco
Telmore (new business win)
Telenor (strategy)
Services
KPMG
Danish Postal Service (strategy)